Austin, Texas (July 17, 2009) – PureSport, makers of the new, patent-pending performance drinks that are revolutionizing the sports drink category, announced today that 14-time Olympic gold medalist, Michael Phelps, and Olympic all-around gymnastics champion, Nastia Liukin, both of whom train with PureSport, have received the 2009 ESPY Award for Best Male and Best Female Athlete, respectively. The 2009 ESPY Awards will air on ESPN on Sunday, July 19.

Is the fact that two PureSport-drinking athletes were named the best athletes in the world pure coincidence? Or could PureSport be the new “special sauce” in athletic performance?

Michael Humphrey, CEO of PureSport, says it’s no coincidence at all. “There’s a reason Michael and Nastia chose to train for the Beijing Olympics with PureSport and there’s a reason why they had the best athletic performances in the world last year. PureSport is the most scientifically-sound and effective sports drink in the world and it helps athletes get more out of their performances.”

“PureSport played an integral role in my success in Beijing,” says Phelps, who helped develop the drink in 2007 with Dr. John Ivy, chair of the Department of Kinesiology and Health Education at the University of Texas at Austin. “PureSport’s recovery drink helped me race at peak levels day after day at the Olympics. It makes a huge difference in terms of reducing muscle tissue damage and soreness and promoting muscle repair.”

“I’ve been training with PureSport since before Beijing and it’s made a huge difference in my endurance level,” says Liukin. “I also love that it tastes great, has no caffeine and has about half the calories of other sports drinks.”

According to Humphrey, the secret to PureSport is its 2.67-to-1 carbohydrate-to-protein ratio, which has been tested rigorously and is proven to be the ideal ratio for muscle performance.

“PureSport has been the game changer in the sports drink category,” says Humphrey. “Gold medalists will tell you, it’s the new gold standard in performance drinks.”

Once available only to coaches and athletes, PureSport is now available nationwide at Sports Authority, Max Muscle, GNC and Vitamin Shoppe stores and online at www.puresport.com. Prices range from $24.99 for a carton (10 packets) or canister (11 servings) of the PureSport Recovery Formula to $49.99 for a canister (36 servings) of the PureSport Workout Formula.

Interviews with Michael Phelps (after the World Championships in Rome), Nastia Liukin, Dr. Ivy and PureSport CEO, Michael Humphrey, available upon request.


About PureSport

PureSport is a new brand of patent-pending, just-add-water sports performance drinks. Launched in July 2008, PureSport took center stage at the Beijing Olympics thanks to Olympians Michael Phelps, Brendan Hansen, Aaron Peirsol and Nastia Liukin, all of whom used PureSport as a key part of their Olympic training programs. Created by Dr. John Ivy, chair of the Department of Kinesiology and Health Education at the University of Texas at Austin, with input from Phelps and fellow Olympians Brendan Hansen and Aaron Peirsol, PureSport is available in two formulations: PureSport Workout, which is used prior to and during exercise to improve endurance and reduce muscle tissue damage, and PureSport Recovery, which is used within 30 minutes of completing a workout to promote muscle tissue repair. PureSport Workout and Recovery formulations are available in grape, fruit punch, lemon-lime and banana-berry. PureSport Workout is available in a carton of individual packets (15 servings) for $29.99 and a canister (36 servings) for $49.99. Both a carton of individual packets (10 servings) and a canister (11 servings) of the PureSport Recovery formula retail for a suggested $24.99. PureSport may be purchased at Sports Authority, Max Muscle, GNC and Vitamin Shoppe stores nationwide and online at www.puresport.com