April 9, 2009 (Austin, Texas) - PureSport, the cutting-edge, new, patent-pending line of sports performance drinks, announced today that it has retained Premier Management Group, an integrated sports marketing, athlete representation and corporate consulting firm , to develop athlete endorsement and sports marketing programs for the fast-growing, science-based start up. Under the terms of the agreement, PMG will advise PureSport on sponsorship, partnership, endorsement and business development opportunities.
PureSport also announced today that it is the lead sponsor for the second annual Aaron Peirsol’s Race for the Oceans, an open-water swimming fundraiser, managed by PMG, to be held at Fort Myers Beach in Fort Myers, Florida, October 9-11, 2009. Proceeds from the event will go to Oceana, a non-profit group established to protect and restore the world’s oceans. Peirsol will host and participate in the event and Gold medal Olympic swimmer and NBC Olympic broadcaster, Rowdy Gaines, will serve as master of ceremonies. For more information or to register to participate, please visit www.racefortheoceansevent.com.
“Protecting our world’s oceans is very important to me because I grew up swimming in the Pacific Ocean and, now that I have a chance to make a difference, it’s important to me to help people understand that we can’t take the beauty of our oceans for granted,” said Peirsol. “This is a great chance for people to experience the joy of swimming in Florida’s warm ocean waters and raise money for an important cause.”
PMG and PureSport have a history of collaboration. Olympic gold medal-winning gymnast, Nastia Liukin, and Olympic gold medal-winning swimmers Brendan Hansen and Peirsol are PMG clients and all use PureSport in their training and endorse the brand.
“Getting to know PureSport over the last year has given us a valuable perspective on the company and the science behind the products and will enable us to hit the ground running in terms of helping to launch new business development initiatives for PureSport,” said Evan Morgenstein, CEO and president of Premier Management Group. “We have represented world-class athletes that run the gamut from Olympic gold medalists to X Games champions and I can tell you that PureSport is already the in-the-know performance drink among elite athletes. PureSport has enormous potential among consumers.”
“This new deal represents the next logical step in our relationship with PMG,” said Mike Humphrey, PureSport’s CEO. “We look forward to leveraging PMG’s sports marketing and management expertise and network to help us continue and build upon our strong growth.”
About PureSport
PureSport is a brand of patent-pending, just-add-water performance drinks that feature the optimal carbohydrate-to-protein ratio of 2:67-to-1. Launched in July 2008, Pure Sport took center stage at the Beijing Olympics thanks to Olympians Michael Phelps, Brendan Hansen, Aaron Peirsol and Nastia Liukin, all of whom incorporated PureSport into their Olympic training programs. Created by Dr. John Ivy, chair of the Department of Kinesiology and Health Education at the University of Texas at Austin, with input from Phelps, PureSport is available in two formulations: PureSport Workout, which is used prior to and during exercise to improve endurance and reduce muscle tissue damage, and PureSport Recovery, which is used within 30 minutes of completing a workout to speed the storage of muscle and liver glycogen and promote muscle tissue repair. PureSport Workout and Recovery formulations are available in grape, fruit punch, lemon-lime and banana-berry. A carton of individual packets (15 servings) and canister (36 servings) of the PureSport Workout formula retails for a suggested $29.99 and $49.99, respectively. A carton of individual packets (10 servings) and a canister (11 servings) of the PureSport Recovery formula retails for a suggested $24.99 and $21.99, respectively. PureSport may be purchased at Sports Authority stores nationwide, RunTex stores in Texas, and online at www.puresport.us, www.SwimOutlet.com and www.NutritionExpress.com. For more information, please visit www.puresport.us
About Premier Management Group
Premier Management Group, LLC (“PMG”) specializes in athlete representation, sports marketing and corporate consulting. Having worked with athletes in over 30 sports including the NBA, NFL, NASCAR, NHRA, Olympic sports (gymnastics, swimming, skiing, track, etc.), PMG has worked with thousands of companies both large and small on developing unique and proprietary ways in executing athlete endorsement programs, leveraging the grass roots of a given sport and developing partnerships with endemic companies in those sports for maximum impact. With offices in Cary, North Carolina, New York City and Tucson, Arizona, PMG has various divisions including PMG Sports, PMG Corporate, PMG Aquatics, PMG Chefs, PMG Speakers and USA Sports Clinics.
About Oceana
Oceana campaigns to protect and restore the world’s oceans. Our teams of marine scientists, economists, lawyers and advocates win specific and concrete policy changes to reduce pollution and to prevent the irreversible collapse of fish populations, marine mammals and other sea life. Global in scope and dedicated to conservation, Oceana has campaigners based in North America (Washington, DC; New York; Juneau, AK; Los Angeles and Monterey, CA; and Portland, OR), Europe (Madrid, Spain; Brussels, Belgium) and South America (Santiago, Chile). More than 300,000 members and e-activists in over 150 countries have already joined Oceana. For more information, please visit www.Oceana.org.
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